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A Livery Delivery: Matchbox Divco Milk Truck

By Gary Barnum

We’re delivering a sweet tribute to an American classic with the Matchbox “Tootsie Roll” Divco Milk Truck. It will be coming your way on 3/23/23.

The Detroit Industrial Vehicle Company (Divco) developed the snub-nosed “Model U” in the late 1930s. The clever design included a double-stepped chassis frame, allowing the driver to stand while operating the vehicle. It also featured a swing-away pedestal seat for the driver to sit, rear-door access, and a visually appealing Art Deco hood. Starting in 1939, they were used primarily for milk delivery. Initially kept on ice, the milk was later chilled with the addition of refrigeration. Produced through 1986, these trucks are considered American icons and even put “milkmen” on the map.

Another American icon, Tootsie Rolls have been produced for more than 100 years, satisfying the sweet tooth of kids of all ages. This edition of our 2020 casting features Tootsie Roll graphics and comes in an acrylic case, making it a sweet addition to your collection.

  • Features: Opening rear doors
  • Body Color: Spectraflame brown
  • Graphics: Tootsie Roll logo in white on sides; red and white stripes on sides; white hood and fenders; red line on wheels
  • Body Type: ZAMAC
  • Wheels: True Grip tires
  • Base: White chassis
  • Window Color: Light smoke-tinted
  • Interior Color: White

Could contain: Car, Vehicle, Transportation, Wheel, Machine, Moving Van, Van, Alloy Wheel, Tire, Spoke

PACKAGING

  • Packaged in an acrylic case with a sturdy outer box

AVAILABILITY

  • Anyone: 3/23/2023 at 9:00 a.m. PT until sold out

PRICING AND PURCHASE LIMITS

  • Priced at $25.00 plus shipping and processing each; extra charges may apply for express shipping or special handling (customers shipping to Canada may be required to pay additional shipping charges or taxes)
  • We offer international shipping – please see shipping costs and details here  (international shipping availability subject to change)
  • No purchase limits (subject to change at our sole discretion)
  • Refunds only, no exchanges

Items and dates subject to change. Production items may vary from the photos shown. Mattel reserves the right to modify the color, decorations, scale, body, and wheel type. Product subject to availability. Items placed in your shopping cart are not guaranteed to be available for purchase until you have completed checkout and received an order number via confirmation page or email.

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User Feedback

Recommended Comments

35cm

Posted

  • No purchase limits
  • Thanks 1
HOTWHEELS1970

Posted (edited)

I love the milk truck casting but the pop culture connection here ruins the effect. Anyone who glances at this casting is going to immediately ask themselves why a milk truck would have Tootsie Roll livery. This idea would have been awesome if taken to its logical conclusion: a simulated milk company delivery livery. 

Edited by HOTWHEELS1970
Sabita

Posted

My First RLC in Matchbox 

 

WEEZR51574

Posted

I really like this casting.  I think it looks great in the Tootsie Roll deco!  Super glad I got mine.

Husky1101

Posted

It has redline wheels! Is that a reference?



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