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Welcome a New Season of Chic With @BarbieStyle Doll 3!

By Allen Voivod

Are you following @BarbieStyle on Instagram? If not, you should! More than 2.2 million Barbie fans are getting a glimpse into her daily life there. 

Last year,  we launched a project designed to bring Barbie doll's most memorable looks from that channel into the real world. And we gave YOU the opportunity to style your favorite global fashion icon, with choices inspired by her signature styles! 

That project is the @BarbieStyle Fashion Doll Series, and the third doll in the line has just arrived! With a fully posable, curvy Made to MoveTM body, this collectible doll invites you to recreate your favorite shots from @BarbieStyle – and design your own photo-worthy moments.

Most of the time when designers develop a series of dolls, the dolls are created one at a time over the course of years. For the @BarbieStyle Fashion Doll Series, though, the process was much more unique. "I had the rare chance to be able to create the whole line during its inception stage," reveals Barbie Design Manager Linda Kyaw-Merschon, who led this ambitious initiative for Barbie Signature. "At that point, we knew about 90% of the final looks. We knew each doll had to be unique and stand on their own, and this one is no different."

This one is a fall-themed doll, featuring five on-trend pieces you can mix and match to style Barbie doll for any occasion. You'll see examples of our in-house stylings here and in the shop using the denim skirt, double-breasted coat, striped long-sleeve top, glittery bomber jacket, and stylish side-stripe pants. "Who could say no to that sequined jacket?" Linda says, when asked what she thinks collectors will like most about this doll. "And also, the fact that she's the only curvy body in this series!" 

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But it's not just a curvy body. It's a fully posable Made to MoveTM doll body, key to creating your own social media moments. Of course, the set wouldn't be complete without a suite of accessories, and you'll get a pair of trainers and a pair of heeled sandals, as well as cat-eye sunglasses, a chic white clutch, a hot-pink handbag, and a smartphone accessory. We've also included a classic underwear set, which wasn't revealed when we held the voting for these dolls last year.

Having a doll with multiple outfit possibilities means that our own team gets to play a bit more when it comes to photo shoots. Set designer Zlatan Kusnoor and photographer Jason Tidwell made sure to showcase a variety of looks in the unique modern high-rise apartment setting they created for all the @BarbieStyle dolls. 

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To put it all together in one remarkable presentation, we turned to Key Lead Packaging Designer Vicky Gevorkyan. "The creative thought process for this package was really about the collector being able to store all the dolls, fashions, and accessories, like a mini closet or a keepsake chest," Vicky explains. "The bento-style box, with the compartments and magnetic closure, really helps highlight and elevate the usability of the packaging for @BarbieStyle fans, so they can mix and match and fully play with it."

Selected by fans around the world, the @BarbieStyle Fashion Doll Series brings you that much closer to the lifestyle of your favorite globetrotting trendsetter. And you can take advantage of that opportunity starting today! She's a Gold Label doll, retailing for $100 in our shop, and there's a three-doll purchase limit. The first two dolls in the series sold out, and there's every reason to believe this one will, too. So don't miss this call to a fashion adventure– add the third @BarbieStyle Doll to your collection today!

 

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Ugh!  It's a Curvy!  Why are they making fat Barbies (and wounded Barbies, and OMG drunk Barbies)?  Barbie used to be the dream, the ideal to reach for.  She was always a good friend, with bright eyes and a big happy, encouraging smile.  As a heavy person, I find these curvy dolls insulting. I miss reaching for the dream/ideal that was Barbie.

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12 minutes ago, Autumn Breeze said:

Ugh!  It's a Curvy!  Why are they making fat Barbies (and wounded Barbies, and OMG drunk Barbies)?  Barbie used to be the dream, the ideal to reach for.  She was always a good friend, with bright eyes and a big happy, encouraging smile.  As a heavy person, I find these curvy dolls insulting. I miss reaching for the dream/ideal that was Barbie.

Wow

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I don't care for the face, body or the clothes on this Barbie. If I am going to spend a lot of money on a doll, I want something beautiful. The only thing that I like about this Barbie is the sequin jacket. Too bad they didn't have some dressy pants and skirts to go with it! I will pass on this doll.

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How about being inclusive and accepting that Barbie has finally grown and encompasses all different body types and looks?  This is where we are at, and I find it to be amazing!!!  I am completely insulted by the comments regarding the curves, the wounds, and the drunkenness...do we not want our children having dolls that represent everyone?  And while I could be totally wrong, Tipsy Barbie/Drunk Barbie??? I am fairly certain that is not a thing that Mattel would do.  But why on earth would they not represent all body types?  For every "curvy" doll, there are probably 10 more made that represent the version you are such a fan of.  

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And this is why we have so many people that cannot get along with another person of color, race, disability and body differences. Wouldn’t you’d rather have a doll that represents the majority of the female population or would you prefer to have a young child look at a doll to set their goals and desires too? To tie them to something that is totally unattainable a lie that we’ve been spoon feeding our daughters for decades now. I’d like to give them credit for creating this new version but I’d like to point out they created a lot of body insecure little girls to begin with. That’s not a dream for any child to want and I am so very thankful now that my daughter didn’t like Barbie. 

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I can't believe what I am reading in some of these posts.  Women are all shapes and colors, we should embrace that!  I must say that the posts of wounded or scared Barbie's being offensive are very offensive to me.  I am 100% woman, I have children and grandchildren, I served as a Law Enforcement Officer as well as an Officer in the Army.  I have scars, I have been injured, protecting women who have been in fear due to domestic situations.  My scars are a reminder to me that I was able to help those in their darkest hours.  People come to me and thank me for my service, I do not ask for this nor did I chose the careers I did for others to thank me; but do not insult by saying I can't be attractive of a feminine type because I have scars that are visible.  Today I would do it all again if it meant saving another from harms way.  I am a woman who has wrinkles, grey hair, scars,..... that does not make me any less than a woman with no scars, no wrinkles, and beautifully managed hair.  We need to teach our children to be proud of their bodies.  A size 0 or 2 does not make someone beautiful (I was a size 00 for many years....I was not attractive at that point physically).  Stop the madness.  

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It’s a pass for me just like the second as I don’t think the price tag warrants the quality. I was disappointed with the first due to the quality. It’s the same kind of quality as the barbie looks dolls just with added wardrobe only difference is barbie looks is $80 cheaper. I am hoping the quality will get better as I was really hoping to like this series but so far feel disappointed. If these dolls W material was as good as Star Wars or the Pink Collection I’d buy straight away but material just feels too cheap for me. But everyone has different tastes so I’m sure it will appeal to those who like it etc.

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Also I don’t mind curvy petite or thin barbies shape doesn’t bother me as women we all come in different sizes. I am more on about the doll itself and the material/ quality. I don’t think it’s worthy of the $100 tag. If it was made better petite curvy or whatever I’d buy it as I have dolls different colors etc and sizes. I just like a well made doll to reflect the price. For $100 I’d expect like at least the same quality of Star Wars etc. This quality is of the play line type but not play line price.

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On 12/1/2021 at 11:55 AM, Autumn Breeze said:

Ugh!  It's a Curvy!  Why are they making fat Barbies (and wounded Barbies, and OMG drunk Barbies)?  Barbie used to be the dream, the ideal to reach for.  She was always a good friend, with bright eyes and a big happy, encouraging smile.  As a heavy person, I find these curvy dolls insulting. I miss reaching for the dream/ideal that was Barbie.

Oof bestie, maybe you wanna rethink this comment? Also as a heavy person: 1) calling the curvy bodies fat is a massive reach, 2) Barbie is a better friend when she’s more representative, so actually they should make fat barbies, 3) having bright eyes and a big happy encouraging smile and being a good friend actually is completely irrelevant, you can have those things and be not thin, 4) the dream and ideal of Barbie is in the “you can be anything” slogan, and disabled people, fat people, wounded people etc all deserve to see themselves in the position to be anything, just as much as thin, blonde people. 

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