By Allen Voivod
Are you following @BarbieStyle on Instagram? If not, you should! More than 2.2 million Barbie fans are getting a glimpse into her daily life there.
Last year, we launched a project designed to bring Barbie doll's most memorable looks from that channel into the real world. And we gave YOU the opportunity to style your favorite global fashion icon, with choices inspired by her signature styles!
That project is the @BarbieStyle Fashion Doll Series, and the third doll in the line has just arrived! With a fully posable, curvy Made to MoveTM body, this collectible doll invites you to recreate your favorite shots from @BarbieStyle – and design your own photo-worthy moments.
Most of the time when designers develop a series of dolls, the dolls are created one at a time over the course of years. For the @BarbieStyle Fashion Doll Series, though, the process was much more unique. "I had the rare chance to be able to create the whole line during its inception stage," reveals Barbie Design Manager Linda Kyaw-Merschon, who led this ambitious initiative for Barbie Signature. "At that point, we knew about 90% of the final looks. We knew each doll had to be unique and stand on their own, and this one is no different."
This one is a fall-themed doll, featuring five on-trend pieces you can mix and match to style Barbie doll for any occasion. You'll see examples of our in-house stylings here and in the shop using the denim skirt, double-breasted coat, striped long-sleeve top, glittery bomber jacket, and stylish side-stripe pants. "Who could say no to that sequined jacket?" Linda says, when asked what she thinks collectors will like most about this doll. "And also, the fact that she's the only curvy body in this series!"
But it's not just a curvy body. It's a fully posable Made to MoveTM doll body, key to creating your own social media moments. Of course, the set wouldn't be complete without a suite of accessories, and you'll get a pair of trainers and a pair of heeled sandals, as well as cat-eye sunglasses, a chic white clutch, a hot-pink handbag, and a smartphone accessory. We've also included a classic underwear set, which wasn't revealed when we held the voting for these dolls last year.
Having a doll with multiple outfit possibilities means that our own team gets to play a bit more when it comes to photo shoots. Set designer Zlatan Kusnoor and photographer Jason Tidwell made sure to showcase a variety of looks in the unique modern high-rise apartment setting they created for all the @BarbieStyle dolls.
To put it all together in one remarkable presentation, we turned to Key Lead Packaging Designer Vicky Gevorkyan. "The creative thought process for this package was really about the collector being able to store all the dolls, fashions, and accessories, like a mini closet or a keepsake chest," Vicky explains. "The bento-style box, with the compartments and magnetic closure, really helps highlight and elevate the usability of the packaging for @BarbieStyle fans, so they can mix and match and fully play with it."
Selected by fans around the world, the @BarbieStyle Fashion Doll Series brings you that much closer to the lifestyle of your favorite globetrotting trendsetter. And you can take advantage of that opportunity starting today! She's a Gold Label doll, retailing for $100 in our shop, and there's a three-doll purchase limit. The first two dolls in the series sold out, and there's every reason to believe this one will, too. So don't miss this call to a fashion adventure– add the third @BarbieStyle Doll to your collection today!
-
3
Recommended Comments
Join the conversation
You can post now and register later. If you have an account, sign in now to post with your account.
Note: Your post will require moderator approval before it will be visible.