By Mattel Creations Staff
NBC is about to give Hot Wheels superfans the opportunity of a lifetime in “Hot Wheels: Ultimate Challenge,” an epic car makeover competition series. You can catch new episodes on Tuesdays at 10/9c on NBC beginning Tuesday, May 30.
Hosted by Rutledge Wood (“Top Gear US,” “Floor Is Lava”), who will also serve as one of the show’s judges, each episode invites two contestants into the “Chrome Zone.” There, they’ll face off by transforming an ordinary vehicle into an extraordinary Hot Wheels showstopper. Those cars will be nostalgic rides from their past, and the changes they make will be inspired by personal stories and pop culture touchstones.
They’ll get an assist along the way, thanks to a team of automotive magicians known as “The Car Pool.” With their help, the contestants will create their designs in high-tech, decked-out garages. To raise the stakes, these superfans will also face the “Inspirationator 5000,” a larger-than-life vending machine that revs up in each episode to present a surprise twist.
Riding shotgun will be a rotating panel of celebrity guest judges, joining resident experts Hertrech (“Hert”) Eugene Jr., an influencer in car culture and the drift scene, and Dalal Elsheikh, designer for the Ford Motor Company and Hot Wheels Brand Ambassador. Wood, Eugene Jr., and Elsheikh, along with the celebrity guests, will review the transformations and crown a winner for each show.
Episode winners take home $25,000 and earn the chance at a spot in the season finale. The selected finalists will compete for an additional $50,000 and the honor of having their design made into an official Hot Wheels die-cast car. You’ll be able to get that car for your own collection, too – it’ll be sold at Mattel Creations following the season finale on August 8th.
Mark your calendars, set your DVRs, and add “Hot Wheels: Ultimate Challenge” to your watch list. The high-octane fun begins May 30 at 10/9c on NBC.
“Hot Wheels: Ultimate Challenge” is an original format developed and produced by Endemol Shine North America in association with Workerbee under license from Mattel Inc.
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